Tuesday 8 December 2020

Suzuki Restructures For The Future




November 19, 2020

Brea, CA (November 19, 2020) – Executing a comprehensive plan to build a strong foundation for the future, Suzuki Motor of America, Inc. has announced it will restructure its operations in the United States. This new direction will reorganize the Suzuki Motorcycle/ATV and Marine Divisions into two separate companies set to begin operations on April 1, 2021. This new organization is designed to give both new companies the best opportunity to optimize their success in their respective industries. 

Suzuki Motor USA, LLC. will be headquartered in Brea, California, Suzuki’s corporate home in the United States since 1981. Suzuki Marine USA, LLC. will be based in Tampa, Florida in the heart of the marine business in North America. Suzuki first entered the United States in 1963 and was originally based in Santa Ana, California before moving to its landmark, Pagoda-inspired building in Santa Fe Springs, California.

Satoshi Uchida will serve as Chairman and Masami Haga will serve as President of the new motorcycle/ATV company. Masahiro Yamamoto will serve as President of the new marine company. “Both the Motorcycle/ATV and Marine Divisions are enjoying solid success in their respective businesses,” said Uchida. “As we proceed in reorganizing into two separate companies, we look forward to the Suzuki brand continuing to thrive in the United States.” 

The primary goal of this reorganization is to strengthen each business. Key objectives are to achieve greater efficiencies, speed up decision-making, and position each company for increased sales and growth in the United States. 

The location of Suzuki Marine USA, LLC. in Tampa was strategically chosen to expand Suzuki’s business, improve collaboration within the marine industry, and strengthen its relationship with boat builders, dealers, and vendors. The Gulf Coast location also provides convenient access to Suzuki’s new Marine Technical Center opened in Panama City, Florida in June, 2020.

Thursday 3 December 2020

Yamaha Motor Europe intends to reinforce a cooperation with Fantic Motor



Yamaha Motor Europe intends to reinforce a cooperation with Fantic Motor, including transferring all issued shares of its group company Motori Minarelli to Fantic Motor

IWATA, October 8, 2020—Yamaha Motor Europe N.V. (hereinafter “YMENV”), a subsidiary of Yamaha Motor Co., Ltd. (Tokyo:7272) that sells products in Europe, began consultations with the European Works Council (EWC) concerning its intent to transfer all issued shares of Motori Minarelli S.P.A. (hereinafter “MM”), a YMENV group company manufacturing motorcycle engines in Italy, to Fantic Motor S.P.A. (hereinafter “Fantic”) as part of ongoing work to strengthen business ties. YMENV also notified MM’s local works council of its intent on October 7 (local time).

Fantic manufactures and sells motorcycles and e-bikes in Italy, and has been a longtime business partner of MM . This transfer of issued shares is aimed at further strengthening the ties between Yamaha Motor and Fantic, and based on the consultation process with the EWC, the relevant contracts and paperwork for conducting the transfer to Fantic is scheduled to be complete within the year.
MM produces 80,000 motorcycle engines of 50 to 400 cm3 annually, and supplies engines to MBK Industrie S.A.S. (France)—Yamaha’s European motorcycle manufacturing subsidiary—and to other motorcycle manufacturers in Europe, including Fantic since 1970

Wednesday 2 December 2020

Suzuki DF30A is 1,000,000 outboard model produced in Thailand Suzuki Factory


Thai Suzuki Motor Co., Ltd. (Thai Suzuki), a subsidiary of Suzuki Motor Corporation for the production and sales of outboard motors and motorcycles in Thailand, has achieved accumulated outboard motor production of 1 million units on 6 November 2020.

Thai Suzuki, which started production of motorcycles in 1968 as Suzuki’s first motorcycle plant outside of Japan, started production of outboard motors in 1999. The company currently produces a total of 17 small outboard motor models, of which 12 four-stroke models ranging from 2 to 30 horsepower, and 5 two-stroke models ranging from 9.9 to 40 horsepower. Its destinations go beyond Thailand to countries throughout the world including Japan.

Global sales of Suzuki outboard motors from April to September 2020 steadily increased by 9% year-on-year, of which middle and large outboard motors (four-stroke models ranging from 40 to 350 horsepower) produced at the Kosai Plant of Japan increased by 12%, and small outboard motors produced at Thai Suzuki by 7% respectively*.

Thai Suzuki achieved this milestone in 21 years and 1 month since starting production in 1999. Suzuki will make efficient production of outboard motors by utilizing both plants in Japan and Thailand to meet wide range of needs.

*Based on Suzuki research as of the end of September 2020